the commitment trust theory of relationship marketing pdf

20-38 Published by: Sage Publications, Inc. on behalf of American Marketing Association Stable URL: Accessed: 24-04-2020 10:52 UTC REFERENCES Linked references are available on JSTOR endobj >> /Body#20Text#20Indent 33 0 R << 350 0 obj /S /Normal /TT0 468 0 R endobj /K 27 161 0 obj /Pg 27 0 R /MC0 472 0 R /A << << /Type /Page 343 0 obj /C /Normal << /Pg 30 0 R << /CS0 [/ICCBased 466 0 R] << >> endobj 323 0 obj >> /C /Normal /C /Normal /Pg 23 0 R /P 938 0 R /A 609 0 R uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 /TT0 468 0 R /K 89 endobj endobj /C /Normal endobj /S /Normal /C /Normal 181 0 obj >> << /GS0 467 0 R << << << /C /Normal /P 14 0 R >> endobj /C /Normal << endobj /Underline /Span (2002, p. 437) argued that the commitment-trust theory /C /bibliography /K 81 56 0 obj 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R /Subtype /Link Journal of Business & Industrial Marketing. endobj 204 0 obj the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /Type /Catalog endobj application/pdf <> /P 785 0 R >> >> >> endobj /S /Normal /S /bibliography /S /Normal /P 739 0 R /A 706 0 R /K 0 156 0 obj << 217 0 obj << /C /bibliography /C /Normal /S /Normal /C /Normal /C /Normal >> /ColorSpace << 175 0 obj 384 0 obj /EndIndent 0.0 430 0 obj /P 14 0 R << /S /Normal >> >> <> /Type /Metadata /K 64 /A 774 0 R /S /Normal 302 0 obj /C /Normal endobj /Parent 11 0 R /WritingMode /LrTb >> 432 0 obj /P 14 0 R /S /Normal >> << /C /Normal >> /P 60 0 R /Type /Annot In marketing and relationship marketing literature, a number of theories have been discussed. /C /Normal /A 573 0 R << /Pg 27 0 R /C /Normal JRAPublish 3.000 >> << 212 0 obj << /Pg 27 0 R 369 0 obj << Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. >> /S /Normal /K 39 >> /A 893 0 R endobj /S /Normal /C /Normal >> endobj /Pg 27 0 R /C /Normal >> /A 931 0 R 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R /K 33 << 244 0 obj /S /Normal /A 585 0 R endobj endobj /P 14 0 R /A 728 0 R endobj >> >> Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). << << /Subtype /Link /Pg 28 0 R /A 770 0 R /C /Normal /Type /StructTreeRoot /CS0 [/ICCBased 466 0 R] /Pg 28 0 R endobj endobj /Border [0 0 0] >> << /Pg 23 0 R >> /A 904 0 R >> /Rotate 0 48 0 obj /C /Heading#201#2CHeading#201#20Char endobj >> /Pg 27 0 R /S /Normal /A 509 0 R << /K 6 uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /P 14 0 R /Pg 21 0 R 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R /C /Normal Extant research suggests that trust enhances commitment, as a trusted partner is so highly valued that a channel member will invest in the relationship and put forth efforts to maintain that relationship. 0pQ3$m7A!"n0a"P6>[mBK`F-`+?X j{U9b#X`3t1X|fbe"$ 2Q&g':OFWoD\H eibn";; /S /Normal /TT1 469 0 R endobj /Type /Annot >> /S /Normal What is dark about the dark-side of business relationships? /Hyperlink /Span /A 538 0 R /Pg 27 0 R /Pg 27 0 R /S /Normal /P 14 0 R /P 14 0 R << << >> /K 41 71 0 obj 417 0 obj >> /C /Normal Journal of Business-to-Business Marketing, Proceedings in the American Marketing Association, Procedia - Social and Behavioral Sciences, Carol Teo, Lennora Putit, Mohamad Abdullah, Journal of International Food & Agribusiness Marketing, Journal of The Academy of Marketing Science, Journal of the Academy of Marketing Science, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, The explanatory foundations of relationship marketing theory, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, Theoretical Perspectives of Business Relationships: Explanation and Configuration, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, The Effects of Trust on Performance of High-Tech Business Relationships, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Trust and Formal Control in interorganizational Relationships, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, Proposed application of the relationship marketing in interorganizational relations, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities, Networking and Developing Collaborative Alliances: The Impact of the Network on Joint Action, Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry, Substitutes or Complements? /C /Normal /Pg 27 0 R <> endobj << endobj /P 14 0 R /C /Normal /A 827 0 R << <> >> /K 8 /Pg 27 0 R /TextIndent 0.0 /K 112 << 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R >> /A 668 0 R /P 757 0 R /S /Normal endobj /MediaBox [0 0 612 792] endobj /abstract 37 0 R << endobj /P 14 0 R /S /affiliation << /A 800 0 R /P 685 0 R /Pg 27 0 R /K 72 <> >> /C /Normal endobj /Pg 25 0 R /C /Normal /C /Normal 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R /Pg 27 0 R >> << << /Pg 31 0 R >> endobj 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R << 246 0 obj /Rotate 0 /Type /Annot 329 0 obj << << 226 0 obj /S /Normal << /Pg 25 0 R >> /P 981 0 R 12 0 obj /C /Normal /S /Normal /S /Normal >> /Subtype /Link 254 0 obj /GS0 467 0 R /C /Normal /SpaceAfter 0.0 /K 98 << << /StructParents 9 /P 14 0 R << /A 953 0 R /C /Normal >> /C /Normal /A 853 0 R 29 0 obj /Count 1 >> Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /K 51 /K 24 << << >> >> 213 0 obj /Contents 477 0 R /C /Normal /S /Body#20Text#20Indent endobj >> /S /Normal /C /Normal 121 0 R 122 0 R 123 0 R 124 0 R 125 0 R 126 0 R 127 0 R 128 0 R 129 0 R 130 0 R /C /Normal >> >> >> /P 584 0 R /S /URI << 1 0 obj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /C /bibliography /Pg 27 0 R /P 914 0 R /Parent 12 0 R /Rect [81.0 617.094 123.96 629.106] /C /Normal /S /Normal /Pg 27 0 R >> /K 12 /Pg 31 0 R /C /Normal /C /Normal >> >> /A 996 0 R 167 0 obj << /P 14 0 R /C /Normal << /S /Normal /S /bibliography << /bibliography /P relationship orientation, trust . 138 0 obj /A 906 0 R /P 691 0 R /S /bibliography /A 925 0 R 280 0 obj /S /Normal /P 842 0 R 321 0 obj /K 7 /A 575 0 R 142 0 obj >> /P 14 0 R /Pg 28 0 R >> endobj >> 413 0 obj /TT2 470 0 R 407 0 obj 243 0 obj 2011-04-06T23:11:49+01:00 /S /Normal /P 677 0 R /S /Normal 21 0 obj endobj /K 54 /P 813 0 R 5 0 obj /S /Heading#201#2CHeading#201#20Char /A 891 0 R /P 595 0 R /A 879 0 R /A 524 0 R /A 798 0 R /C /Normal /K 4 /K 123 >> /A 619 0 R /C /Normal << >> >> /P 14 0 R << endobj << /Outlines 4 0 R << 72 0 obj endobj This study re-examines the causality between . /A 545 0 R /P 14 0 R /SpaceAfter 0.0 << endobj << /K 62 /A 740 0 R 2011-04-06T23:11:49+01:00 /C /Normal << /CropBox [0 0 612 792] /K 3 endobj Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. /C /Normal 140 0 obj 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] << /Parent 11 0 R 248 0 obj 375 0 obj /Pg 28 0 R 184 0 obj >> >> endobj 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. >> endstream Exploring the Relationship between Formal Contracts and Relational Governance, Building Trust in the Filipino Seed Potato Industry, A comparison of perceived quality in business relationships in Norway and Sweden Similarities and differences, The Effect of Exchange Variables on Response Strategy in Problematic Alliances, CONCEPTUAL FRAMEWORK OF CUSTOMER RELATIONSHIP MANAGEMENT, The impact of national culture and communication on exporterdistributor relations and on export performance, Towards a model of governance in complex (productservice) interorganizational systems, The Domain and Conceptual Foundations of Relationship Marketing, The influence of complementarity, compatibility, and relationship capital on alliance performance, Risk perception and post-formation governance in international joint ventures in Taiwan: The perspective of the foreign partner, Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions, Using attitudinal and descriptive database information to understand interactive buyer-seller relationships, Trust and Learning in International Strategic Alliances. endobj To learn more, view ourPrivacy Policy. /Count 5 /P 956 0 R << 266 0 obj /P 14 0 R 411 0 obj /P 671 0 R endobj /ProcSet [/PDF /Text] /A 549 0 R >> /S /Normal /O /Layout /P 979 0 R endobj endobj << The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. /TT2 470 0 R /S /Normal Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /Pg 23 0 R endobj /A 651 0 R /Pg 25 0 R << More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, /Last 457 0 R >> /Pg 21 0 R endobj /Properties << /ModDate (D:20150421174932-07'00') endobj >> /K 118 /K 34 endobj << /S /Normal /A 960 0 R /P 14 0 R /S /Normal /O /Layout stream 7 0 obj /S /Normal /C /Normal /K 35 143 0 obj endobj 308 0 obj /Parent 12 0 R 149 0 obj We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. << << /A 527 0 R /Pg 26 0 R >> >> << endobj 372 0 obj /K 43 >> << /A 633 0 R 331 0 obj /P 14 0 R /TT2 470 0 R /Pg 28 0 R << endobj /Pg 28 0 R /A 768 0 R /K 105 /Pg 28 0 R >> /A 812 0 R /A 974 0 R << /P 14 0 R endobj /K 55 89 0 obj /A 516 0 R /WritingMode /LrTb 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /K 74 /Rotate 0 /StructParents 3 /Parent 4 0 R << 386 0 obj /Pg 21 0 R /K 113 endobj endobj /StructParents 5 282 0 obj /C /Normal /P 14 0 R << /Pg 27 0 R /A 993 0 R /C /Normal /O /Layout << endobj /C /Normal endobj >> /P 14 0 R /C /Normal /Count 7 /C /Normal /P 14 0 R << /SpaceAfter 12.0 /Parent 12 0 R /MC0 472 0 R >> << >> endobj /K 3 /C /Normal /Pg 28 0 R /C /Body#20Text 414 0 obj >> <> /Type /OCG >> /ProcSet [/PDF /Text] /Pg 28 0 R /S /Normal /C /Normal endobj /C /Normal 135 0 obj /K 0 /Pg 28 0 R >> /A 596 0 R >> When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. /C /Normal /P 622 0 R << /C /Normal >> /Pg 28 0 R /K 6 endobj /S /Normal >> /A 487 0 R 229 0 obj >> /RBGroups [] the ladder of stakeholder loyalty), and describing the various relational factors (i.e. <> /Pg 31 0 R << >> /Type /Page /A 637 0 R /C /bibliography /C /Normal /C /Normal /C /Body#20Text#20Indent >> /S /Normal /Contents 478 0 R /P 626 0 R endobj /S /Normal endobj /S /Normal /Pg 28 0 R >> /C /Normal /S /Normal /A 500 0 R /Pg 27 0 R endobj >> /C /Normal /K 94 /Pg 28 0 R /K 46 /A 867 0 R >> /S /Normal /P 902 0 R << >> 173 0 obj /C /Normal /CS0 [/ICCBased 466 0 R] /C /bibliography endobj /Rect [123.813 144.141 303.606 153.15] endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream << /ParentTreeNextKey 11 Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. 357 0 obj endobj /A 887 0 R /O /Layout /S /Normal endobj << /Pg 22 0 R endobj /S /Normal /S /Normal 81 0 obj /K 2 /K 80 /Pg 27 0 R /A 970 0 R endobj 256 0 obj The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten 263 0 obj /P 14 0 R /C /bibliography 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R /Rotate 0 /P 624 0 R /S /Normal >> >> >> /ProcSet [/PDF /Text] /Pg 28 0 R 209 0 obj /Parent 4 0 R << 363 0 obj /Metadata 2 0 R /S /Normal /Pg 27 0 R 118 0 obj /P 834 0 R /C /Normal 401 0 obj /P 992 0 R endobj /C /bibliography /S /Normal << 119 0 obj /A 772 0 R endobj /K 120 /Pg 28 0 R /P 14 0 R /Rotate 0 << << /S /Normal 183 0 obj >> /C /Normal << << /S /Normal /C /Normal endobj /S /Normal << 121 0 obj 287 0 obj << >> /K 22 /S /Normal /C /Normal /P 860 0 R >> /S /Normal /S /Normal endobj << 435 0 obj /Resources << /K 6 /TT1 469 0 R /Name (HeaderFooter) /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] 337 0 obj /S /bibliography 168 0 obj /K 9 318 0 obj /Pg 27 0 R These constitute mediating variables between ethics and performance. /A 841 0 R <> Xfgrh, w` nmh`i tf`n as k`y n`hgatgjc vargali`s. /P 745 0 R /P 14 0 R /C /Normal >> /S /Normal /C /Normal endobj << << 15 0 obj /TextAlign /Center /P 703 0 R /TT1 469 0 R /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) endobj /Pg 25 0 R endobj /K 75 You can download the paper by clicking the button above. /A 869 0 R /Font << >> 429 0 obj <> << >> << << /C /Normal /Footnote /Note <> >> >> 152 0 obj /P 14 0 R /S /Normal /P 14 0 R endobj << 103 0 obj /P 862 0 R >> /C /Normal /ProcSet [/PDF /Text] /P 14 0 R By using our site, you agree to our collection of information through the use of cookies. See Full PDF. << << << /K 69 /K 3 /P 930 0 R endobj /P 14 0 R endobj /K 25 /K 13 /Properties << <> >> /Pg 28 0 R 45 0 obj 300 0 obj >> /P 14 0 R %PDF-1.4 % /C /Normal >> endobj /S /Normal /C /Normal >> /C /Normal >> 225 0 obj << endobj >> endobj endobj /Pg 27 0 R >> /Pg 28 0 R 70 0 obj /EndIndent 0.0 endobj endobj endobj 289 0 obj 326 0 obj << 322 0 obj /K 42 /Pg 29 0 R endobj endobj >> >> /A 901 0 R /A 520 0 R 178 0 obj View PDF; Download full issue; Procedia - Social and Behavioral Sciences . Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities. << 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R /P 14 0 R /Type /Action /Properties << /ColorSpace << /K 14 /Creator (Acrobat PDFMaker 6.0 for Word) 188 0 obj >> endobj /K 4 /Pg 28 0 R << /Pg 28 0 R /S /Body#20Text#20Indent /Subtype /Link /Pg 27 0 R endobj /WritingMode /LrTb /S /Normal endobj 66 0 obj /CropBox [0 0 612 792] /C /Normal /K 39 /P 14 0 R << 128 0 obj >> /S /bibliography /Pg 28 0 R /C /Normal 13 0 obj >> /C /Normal /P 14 0 R /C /Normal /C /Normal /S /Normal 424 0 obj /StartIndent 36.0 /A 528 0 R /C /abstract /Pg 28 0 R /K 4 /S /Normal /Font <> /C /Normal /P 14 0 R /Pg 27 0 R /RoleMap 16 0 R /Pg 27 0 R /P 956 0 R /A 831 0 R /S /Normal endobj /A 657 0 R To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. << >> << /C /Normal << endobj /A 554 0 R /P 14 0 R /K 20 endstream endobj 34 0 obj <> endobj 35 0 obj <> endobj 38 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 16637/Subtype/Image/Type/XObject/Width 2076>>stream /C /Normal /Pg 27 0 R /C /Normal /P 610 0 R /C /Normal /K 6 /P 14 0 R /ExtGState << _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." >> /TextIndent 0.0 /S /Normal endobj 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 404 0 obj >> /P 14 0 R /C /bibliography << >> /S /Normal endobj << << /C /Normal 49 0 obj /S /Normal /S /Normal << /Pg 29 0 R JRAPublish 3.000 /S /Normal /C /Normal /S /Normal /S /Heading#201#2CHeading#201#20Char /Pg 30 0 R /P 934 0 R /A << /GS0 467 0 R 92 0 obj << endobj 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). /S /Normal << endobj /A 911 0 R This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. << endobj /Title (Communications of the IIMA) << << /Pg 26 0 R endobj A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. 338 0 R 339 0 R 340 0 R 341 0 R] /K 88 << /Properties << endobj /S /Normal /S /Normal /S /Normal << /SpaceAfter 12.0 _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. /C /Normal /A 692 0 R /A 989 0 R /K 0 306 0 obj 59 0 obj 365 0 obj >> /C /Normal /A 810 0 R /C /Normal /Pg 27 0 R After conceptualizing relationship Expand 21,213 PDF /S /Normal 341 0 obj /A 865 0 R /P 886 0 R /S /Normal << >> /StructParents 4 /P 14 0 R /S /Normal endobj /Pg 25 0 R << << 2015-04-21T17:49:32-07:00 Trust and commitment are central to the relational mediators model of relationship marketing. /P 14 0 R 30 0 obj /Pg 28 0 R /Resources << /Contents 482 0 R endobj /Rect [354.784 97.5415 430.2 105.5495] >> /S /Normal << /S /bibliography << /A 561 0 R /S /Normal endobj /K 97 /S /Normal endobj /S /Normal /StartIndent 0.0 >> endobj 49 0 obj <> endobj 60 0 obj <>stream /Subtype /Link >> << /K 19 /S /Body#20Text#20Indent >> /TT2 471 0 R >> Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /Pg 27 0 R /S /Normal /C /Normal /C /Normal 388 0 obj endobj >> /Border [0 0 0] /Dest [17 0 R /XYZ 0 581 0] << /K 76 /S /Normal /S /Normal /C /Normal /GS0 467 0 R /K [0 1 2 3 4 5 6 7 8 9 /C /Normal /Parent 11 0 R /WritingMode /LrTb >> >> /K 29 /affiliation 38 0 R /A 649 0 R /Pg 27 0 R /P 14 0 R /A 661 0 R << /S /Normal /S /Normal 46 0 obj /Pg 27 0 R endobj /P 868 0 R /K 86 << 376 0 obj /CS0 [/ICCBased 466 0 R] endobj /A 885 0 R >> /Pg 28 0 R 370 0 obj /K 14 >> endobj stream 136 0 obj /C /Normal endobj /C /Normal << Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /A 641 0 R <> A lack of trust often results in inefficient and ineffective performance. /P 803 0 R /C /Normal /Pg 26 0 R /P 14 0 R /C /Normal /P 916 0 R << /S /bibliography >> << 73 0 obj /S /Normal 264 0 obj /SpaceBefore 12.0 /P 838 0 R >> << /C /Normal 53 0 obj /Pg 21 0 R /SpaceBefore 12.0 <> 2 0 obj /S /Normal << >> The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. Download PDF. /A 542 0 R 102 0 obj /Rect [510.324 617.094 549.0 629.106] << /S /Normal /C /Normal >> << /StructParents 8 << /C /Normal /Font << >> >> << >> /K 3 After conceptualizing relationship Expand 20,866 PDF 137 0 obj 144 0 obj /S /Normal 196 0 obj /S /Normal /C /Normal >> /S /bibliography /ProcSet [/PDF /Text] /K 10 mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. /C /Normal >> /Parent 11 0 R /Resources << /C /Normal /P 679 0 R << /K 62 /S /Normal /S /Normal /MC0 472 0 R /K 70 /C /Normal /C /Normal /SpaceBefore 12.0 >> /S /Normal /C /Normal >> /P 648 0 R /C /Normal /A 522 0 R pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 >> /P 701 0 R 317 0 obj /A 20 0 R /Pg 24 0 R /Im1 455 0 R /A 639 0 R /Pg 27 0 R >> /S /Normal /P 662 0 R /Pg 27 0 R /Pg 23 0 R >> /K 10 /S /Normal /Rect [81.0 646.991 294.048 665.009] /S /Normal 221 0 obj /P 695 0 R >> /Pg 30 0 R 93 0 obj /P 669 0 R << << /S /Normal 259 0 obj /K 0 /Pg 31 0 R /P 759 0 R >> /S /Normal >> /Pg 22 0 R endobj endobj << 410 0 obj /Pg 27 0 R endobj /C /Normal /Pg 27 0 R /K 23 endobj /Pg 27 0 R /K 52 /C /Normal /P 14 0 R endobj endobj 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If After conceptualizing relationship marketing and discussing its ten 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /Pg 28 0 R Our goal is to establish a conceptual model representing the different relationships.
1999 Cobia 174 Center Console, Placas De Granito Para Tumbas, Articles T