It was very much like running a business. Well, the Bears won. Joe: No, the one you love is going to win. He is more known for his work behind the camera, as a TV producer. One of the things thats one of my triggers is honesty. He sends me the pair. Ill help out just so I can learn from you, and ended up being there. With the important messages first. Login or become a premium member. of Associates: 425. The one you love is going to love.. Dont they care about the result that its going to deliver for them? Sugarman is also a published author with six books to his credit. I guess BluBlocker would have to stand up pretty tall. Is that why its effective? From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. I am not interested now in a thermostat. I used to fail nine out of ten times. How could you spend a half hour selling a pair of sunglasses? Joe: Yeah. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. For example, what do you feel or think of when I say the following words? Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. I ran it for seven years. I was once asked to spend an hour talking about storytelling. How would you understand why someone rejected one of your ads? The average person isnt thinking about stopping a problem that might happen in the future, anyways. So his ad needed to position the product as the best option on the market. Reassuringly expensive was the punchy tagline. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las Joe: Well, its called Maui Weekly. Just to give you an idea how much we sold, I sold about 100,000 pairs from the print ads we ran, which was like six months. Every word you use matters. Thats in addition to a no-risk trial period of up to two weeks. I know theres someone listening going, Andrew, I was about to say, but I was deep in the conversation. So, anyway, the third item is to explore life in its fullest. That's a combined net worth with his wife, Mary Hart. A household name (if your house is actually an advertising or copywriting agency). This is his home where were doing the wedding. I said, Yeah, I know him. I couldnt convince people do anything. Joe: Well, for example, curiosity. I go there. So we did that. saving. The guy is living in a different country. This is his place. Position the product youre advertising around a bigger idea or concept. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. Joseph Sugarman believed that the first sentence of your copy should be short because its easier to read and creates fewer obstacles. But I enjoyed that. I remember Triggers is the one that got me interested in you. The way that started was wed get calls for our electronic products on the phone and they were from people who were going on a trip and they couldnt wait to send in the coupon with their signature and wait for us to ship the product. What differentiates one dating app from another? Think about the rhythm of your sentences. I bought the newspaper. Red wine might bring up memories of dinners with your family. Its a long story, but Ive got thousands of these cards left. In other words, if you have an opportunity to do something unusual, go ahead and do it. What they do is organize peoples books. Why do they care? Thats how we spread the word. People are going to read that, especially people who are frustrated with the talent they have. And that should be as a result of both style and content. Ive built that up so weve sold 20 million pair. Where do we mail for that? Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Joe: Exactly. Where are Joesugarman.net servers located in? Paint a picture of your prospects ideal outcome. If you suspect somebody as being not right, dont deal with them. It keeps our business going and its 30 years now, 30 years for BluBlocker. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. Do you have any f---ing idea how Weve never seen so much grass, and then the grass ends in the ocean, which is even more beautiful. DETAILS BELOW. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Joe: Not really. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. Andrew: I have an example of your curiosity in action. I read every book I could read on copywriting, marketing. ' I put that in there. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. Andrew: You were innovative in a lot of places. We sold 20 million pair. Im going to listen to what Andrew says. You had to buy the pair in order to know. Joe: Yeah. I fly back to Chicago, my hometown. Andrew: Right. Ive proven that many times, especially with my seminar participants. Thanks for being on here. Why did we get off of those? He was 83. And in the process, he got his new No. Here it is. As soon as they are shaking their head in disagreement or not understanding what youre saying, the sale is lost. Sign up at Bench and get 20% off for your first 6 months. Andrew: Are you giving me your credit card number? If you're a premium member, you can save your likes. Is it some other process? I was involved with this Batman show. Then I get a call from the manufacturer. Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. Concept, brand, position. They fail once and it is all over. Want to Read. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Sugarman tells his students to forget features and benefits straight off the bat. Look back at the BMW example to see this in action. To get you to read the next one. So they had cut it out initially and then they bought from it eventually. I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. I want to find out where his creativity comes from and how I could express that kind of creativity too. So its just writing in general. T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. Bye everyone. Italy can make you think of pizza, pasta, and soccer. Yeah. They used his EXACT design and copy style to grab his attention. 866-879-2924 (Toll Free) I really learned a lot just by teaching what I knew. I guess broader terms, was that the big success of your career? I didnt do electronics. That was his project. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. So I offered good value. Im looking for it online right now. Ive got to start my own company. He did. Joe: The one you love is going to win. Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? I used that as a turning point. Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. Mon Fri 9:00 AM to 5:00 PM ET Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. Is there something you can do with that? People dont realize that television is an entertainment media. He was starting to make money from a lot of different teachers, a lot of different customers. Andrew: Hows that gone for you, the internet? Andrew: I want to ask you about how you said you knew that people didnt like the name. That was huge. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. If you are a copywriter, business owner, or just someone He once sold a used plane for $240,000 that was valued at $190,000 through one magazine ad. So, as your reward for making it to the end. If they dont read the first sentence, how will they read the second? Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. He says, Joe, what do you think? And I said, My god, this is terrific. I just became an expert in that particular area. Joe: Not as big as Tony Hsieh, but were happy with it. I want to understand how you understood what was in the customers minds. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. When I appeared on QVC, they did that once and our sales were terrible. Hes the real deal. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. Furthermore, you need to answer questions in a logical order as the customer would ask them. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. Ive got family in all these places. Mary, his wife, has a net worth of around 100 million dollars. If its the latter, youre in good company. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. Let me talk about my second sponsor and then come back and ask you about what you did afterward. I cant think of anything right now. The ion generator was a big success. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Yeah. Joe: Yeah. As a consequence, people saw that. Joseph Sugarman is a legendary copywriter and bestselling author. Ive probably used them a lot. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. You knew what people felt about how tough it was to put this thermostat in their house. Its a long story. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Thanks, Joe and thank you all for being a part of Mixergy. You never want to sell a product or service. His CTO, the guy whos in charge of managing the code at the site says, This guy is so good, he can do my job. And now, Derek Johnson, who signed up for Toptal has hired the developer from Toptal for more than full-time, and the two of them are working together and continuing to produce great products. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Hey you. I had it for about 22 years. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. So this book, it goes into the all the various points. This means breaking them up into chunks. I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. Could you please replace them? And of course we replaced them. 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