The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. Of course the food collided and supposedly Reeces Cups were born. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. This site uses cookies to provide you with a great user experience. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Hard to count them without taking a bite. We, and our partners, use cookies to deliver our services. Is Seth Rogen the voice of Reese's? - AdvertisingRow.com | 2 p.m. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. It was big on Twitter back in 2010. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). Reese's Brand Creates the Ultimate Team to Support the Ultimate Cup Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. Any other use of real names is an accident and a coincidence. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube AdWatch: Reeses / Not Sorry - Decisions - YouTube Check out our FAQ Page. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. #NotSorry Campaign Paying Off For Reese's - MediaPost If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. Were not sorry we know exactly what were doing. this time last year, reports YouGov. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. Literally just every ad for Reese's Not Sorry campign. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? The company recently ranked No. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. What a stupid slogan. stop, only to add: Just kidding. Reddit and its partners use cookies and similar technologies to provide you with a better experience. When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. Privacy Policy. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Leading PR Agency Omri Hurwitz Media Launches LinkedIn Social Media Service, New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But Its Also Not Enou, Combining DAM and PIM, Image Relay Releases Marketing Delivery, 10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on, By signing up to receive our newsletter, you agree to our, Webinar Reeses.. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. Optimize TV Ad Spend With Q1 2023 Insights. Jargon The Website is not intended for readers under the age of 18. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. Reeses is no longer interested in their past persona. What does it do? So its just cheeky "sorry we are delicious, not". However you are not wrong on the 10 year mark. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Were not sorry we know exactly what were doing. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. At the end of the ads, [] Have questions about this ad or our catalog? A landing page features videos and recipes. This commercial introduces the new Pieces Big Cup - a combination of the two candies. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. Reeses ads are making an impression on Reese's TV Commercials - iSpot.tv Maybe one day well make a cup that is made with soy or something, but for now, WERE NOT SORRY, which was then shortened to, not sorry. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. (229) Buy Now. Theres no warning telling you to eat Milky Ways responsibly. This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. The "Not sorry" slogan from Reese's commercials. Can someone seriously give me an explanation. The co-branded bar is set to be in U.S. stores next Im sure innumerable. Like, really lean in to it. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. A landing page features videos and recipes. ET, ranked No. It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. and our Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Free to qualified media, marketing and advertising professionals. Before posting or commenting, please check the rules in the sidebar. (we don't. Of course, one was eating chocolate and the other was eating peanut butter. | 3 p.m. Reese's doesn't care what you think about its thin peanut butter cups For more information, please see our #NotSorry Campaign Paying Off For Reese's - 10/15/2018. 30 Commercials You Didn't Realize Were Voiced By Celebrities Cookie Notice REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Not sorry. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Archived post. By using our website you agree to the use of cookies as described in our. June, spotlights the new Reeses Pieces Cup. For more information, please see our In this way, Is James Earl Jones the spokesman for Arby's? I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. And the newest innovation, Reeses with pretzel bites, geniusest. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided Were not gonna stop. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. Reese's #NotSorry ads drive conversation, purchase intent ahead of Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. ET, Webinar As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, also represents a 10-points increase in awareness since June 1. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. The step-father of all peanuts, Reeses. originated in marketing campaigns for this candy. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. Will Arnett TV Commercials - iSpot.tv Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. Reeses is the perfect criminal. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. The . How do you make an ad so bad that it makes me NOT want to buy it???? Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. We created a new campaign and gave the brand a voice: Not Sorry. They want to be bold, unapologetic, and unexpected. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks Currently, AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. Privacy Policy. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. Archived post. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Why do they say not sorry Reese's? | Dependable By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. That was 2018. It would work in an old Clint Eastwood western. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. Another, launched in late No one was asking if they were sorry or what they werent sorry for, they just confessed. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. Literally just every ad for Reese's Not Sorry campign - Reddit Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Thats significantly higher than the 20% who which originally debuted in 2012. The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? 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